STRATEGIC PLANNING IN THE STUDENT ASSISTANCE PUBLIC POLICY: A SCENARIO ANALYSIS AT THE FEDERAL UNIVERSITY OF ALAGOAS

Objective: The present study had the purpose of analyzing variables that directly influence the strategic planning of the Pro-Rectory Student (PROEST) of the Federal University of Alagoas (UFAL) using scenario building management tools. Methodology: The research is exploratory and applied with the use of survey, documentary, bibliographic, questionnaires and interviews with the civil servants, managers and students in a quali-quanti cross-sectional analysis with scenario focusing on the scenario from the SWOT matrix and survey of priority actions from the perspective of the target audience Originality: The application of scenario analysis tools, using the SWOT matrix as a guide and delimiter of the planning of actions to be developed by the UFAL, enables a new perception of the academic unit in relation to problem situations and management focus. Main results: Students in a situation of socioeconomic vulnerability glimpse a greater amount of actions aimed at direct transfer of resources, which is justified due to the difficulties faced daily by these students who use these resources to maintain their activities at the University and in self and family support; on the other hand, the SWOT matrix presents a scenario of offensive weakness where the unit does not have internal organizational capacity related to the totality of PNAES actions. Theoretical Contributions: The adoption of scenario analysis tools enables the integration between planning and operation of the strategic process in the construction of multiannual planning with the use of configurations and awareness of characteristics for effective deliberation, including the best paths after organizational diagnosis analysis. Keywords: Planning. Student Assistance Plan. Strategy. Objetivo do esttudo: O presente trabalho tem como finalidade analisar variaveis organizacionais que influenciam diretamente o planejamento estrategico da Pro-Reitoria Estudantil (PROEST) da Universidade Federal de Alagoas (UFAL) atraves de ferramentas gerenciais de construcao de cenario. Metodologia: A pesquisa se caracteriza como exploratoria e aplicada com a utilizacao de levantamentos documentais, bibliograficos, questionarios e entrevistas com o corpo tecnico, gestor e discentes em uma analise transversal quali-quanti com enfoque no cenario a partir da matriz SWOT e levantamento de acoes prioritarias na perspectiva do publico-alvo. Originalidade: A Aplicacao de ferramentas de analise de cenario, utilizando a matriz SWOT co