Customer Relations Twitter @IndonesiaGaruda of Garuda Indonesia Airlines in the Social Customer Era

The purpose of this research is to be able to analyze in depth the airlines of. Garuda Indonesia and its public customers in establishing good relations by utilizing social media Twitter. In the current era of digital communication where the use of social media is community-based media, companies in...

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Veröffentlicht in:Library philosophy and practice 2019-12
Hauptverfasser: Purwitasari, Ira, Kuswarno, Engkus, Wahyudin, Uud, Damayani, Ninis Agustini
Format: Artikel
Sprache:eng
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Zusammenfassung:The purpose of this research is to be able to analyze in depth the airlines of. Garuda Indonesia and its public customers in establishing good relations by utilizing social media Twitter. In the current era of digital communication where the use of social media is community-based media, companies inevitably have to deal with social customers. Customer relations is a process of building long-term relationships with customers to maintain satisfaction and to keep them coming back.
ISSN:1522-0222
1522-0222