Loss Aversion as a Potential Factor in the Sunk-Cost Fallacy/La aversion a la perdida como factor potencial en la falacia del costo irrecuperable

The sunk-cost fallacy (SCF) occurs when an individual makes an investment with a low probability of a payoff because an earlier investment was made. The investments may be time, effort, or money. Previous researchers showed that larger prior investments were more likely to lead to the SCF than lower...

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Veröffentlicht in:International journal of psychological research 2019-07, Vol.12 (2), p.8
Hauptverfasser: Tait, Veronika, Miller, Harold L., Jr
Format: Artikel
Sprache:spa
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