CULTURAL INFLUENCES ON FOREIGN DIRECT INVESTMENT/INFLUENCIAS CULTURAIS NO INVESTIMENTO DIRETO NO EXTERIOR

The current business competitive environment has influenced companies to cross national borders to explore foreign markets. The decision about in which country the company should invest isn't easy. Many factors can influence this decision, and culture is one of factors that international busine...

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Veröffentlicht in:	Internext 2019-05, Vol.14 (2), p.128
Hauptverfasser:	Goraieb, Marcelo Ribeiro, Nascimento, Mauricio Reinert do, Verdu, Fabiane Cortez
Format:	Artikel
Sprache:	spa
Schlagworte:	Foreign direct investment Foreign investments
Online-Zugang:	Volltext
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