CORPORATE MEDIA ENTREPRENEURSHIP IN PUBLIC SERVICE BROADCASTS: AN EXPLORATORY STUDY OF IRIB USE OF EXTERNAL INNOVATIONS/EMPRENDIMIENTO CORPORATIVO DE MEDIOS DE COMUNICACION EN LAS TRANSMISIONES PUBLICO DE RADIOTELEVISION: UN ESTUDIO EXPLORATORIO DEL USO DE INNOVACIONES EXTERNAS POR PARTE DE IRIB

In the age of Web 3.0 and abundance of user generated content, large media organizations are faced with the challenge of creativity. Their internal sources of creativity are limited and they face with many innovative ideas that are presented in social media freely and widely. For this reason, use of...

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Veröffentlicht in:	Ad-minister : revista de la Escuela de Administración, Universidad EAFIT Universidad EAFIT, 2019-01 (34), p.101
Hauptverfasser:	Sharifi, Seyed Mehdi, Khajeheian, Datis, Mashhadi, Kobra Samadi
Format:	Artikel
Sprache:	spa
Schlagworte:	Creativity Innovations Organizations Social media Social services World Wide Web
Online-Zugang:	Volltext
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