IMAGISTICA: A CASE OF YOUTH ENTREPRENEURSHIP IN A SMALL FILM PRODUCTION FIRM/IMAGISTICA: UM CASO DE EMPREENDEDORISMO JOVEM EM UMA PEQUENA EMPRESA DE PRODUCAO DE FILMES

The article presents the trajectory of two young entrepreneurs of the Brazilian audiovisual sector, seeking to present the main motivations to starting the business, difficulties faced during the process and profile of entrepreneurs. In order to achieve the proposed goal, we conducted in-depth semis...

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Veröffentlicht in:International Journal of Innovation (São Paulo) 2017-09, Vol.5 (3), p.349
Hauptverfasser: Gimenez, Fernando Antonio Prado, da Rocha, Daniela Torres
Format: Artikel
Sprache:por
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