An Empirical Study on Factors Affecting Continuance Intention of Using Yu'e Bao

The success of Internet investment products such as Yu'e Bao directly relies on users' continuous participation. However, few researches have examined Internet investment products from the context of post-adoption. The purpose of this paper is to study continuance usage intention toward Yu'e Bao, a prevalent Internet investment product. The dual-process model (DPM) has been used in several studies of information systems continuance. We have extended the DPM by examining the impact of some critical factors that directly influence continuance usage intention including expected earnings, capital liquidity and perceived risk. We used structural equation modelling to validate the proposed model and hypotheses. We discover that perceived usefulness, perceived enjoyment, satisfaction, loyalty, habit, expected earnings and capital liquidity positively influence continuance intention. Perceived risk has a negative effect on continuance usage intention. Furthermore, the results also demonstrate that expected earnings and capital liquidity have positive impacts on users' perceived risk. The capital liquidity has negative influence on expected earnings. The results provide important implications for research and practice in the field of information systems and finance.