Pricing of Conditional Upgrades in the Presence of Strategic Consumers

In this paper, we study a conditional upgrade strategy that has recently emerged in the travel industry. After a consumer makes a reservation for a product (e.g., a hotel room), she is asked whether she would like to upgrade her product to a higher-quality (more expensive) one at a discounted price....

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Veröffentlicht in:	Management science 2018-07, Vol.64 (7), p.3208-3226
Hauptverfasser:	Cui, Yao, Duenyas, Izak, Sahin, Ozge
Format:	Artikel
Sprache:	eng
Schlagworte:	Analysis asymptotic analysis Bayesian Nash equilibrium conditional upgrades Consumers Customer relations Game theory Market strategy Pricing Pricing policies revenue management strategic consumers Supply & demand Travel industry
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