STRATEGIC DEVELOPMENT BASED ON INTANGIBLE ASSETS: THE CASE OF COMPANY X/DESENVOLVIMENTO ESTRATEGICO COM BASE EM ATIVOS INTANGIVEIS: O CASO DA EMPRESA X/DESARROLLO ESTRATEGICO CON BASE EN ACTIVOS INTANGIBLES: EL CASO DE LA EMPRESA X

This research investigates intangible assets as a basis for strategic development, in order to diagnoses how main intangible assets identified by the organization can contribute to strategic planning. Therefore, the basic theory for the research deals with Resource-Based View (RBV) associated with t...

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Veröffentlicht in:	Revista ibero-americana de estratégia 2017-04, Vol.16 (2), p.125
Hauptverfasser:	Cruz, Igor Kenji Hilahata, Hsu, Pang Lien, Cruz, Fernanda Paola Butarelli, Vesco, Delci Grapegia Dal
Format:	Artikel
Sprache:	spa
Schlagworte:	Case studies Intangible assets Strategic planning (Business)
Online-Zugang:	Volltext
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