Competitive intelligence within the telecommunication industry. business practices in Brazil under the Wright-Pickton framework/Cenario de praticas empresariais em inteligencia competitiva na industria de telecomunicacoes. Um estudo sobre a pratica em empresas no Brasil sob o framework Wright-Pickton

This paper applies the Wright-Pickton Competitive Intelligence (CI) framework to the reality of Brazilian telecommunication industry. The core objective of the paper was to describe the level of CI concepts and tools utilization according to the perception of CI managers within important firms. The...

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Veröffentlicht in:	Revista de gestão 2017-04, Vol.24 (2), p.110
Hauptverfasser:	Zenaide, Vitor Rodrigues, Castro, Luciano Thome
Format:	Artikel
Sprache:	spa
Schlagworte:	Analysis Business intelligence Communications industry Data entry Telecommunications services industry
Online-Zugang:	Volltext
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