Miss Venezuela: more than just beauty?
Purpose The case study centers on the ways in which a world‐renowned beauty pageant is deployed as a strategic asset by the Organización Cisneros (OC), a major player among Latin American television companies. The Miss Venezuela (MV) beauty contest has iconic status in Venezuela and enjoys an intern...
Gespeichert in:
| Veröffentlicht in: | Academia (Consejo Latinoamericano de Escuelas de Administración) 2013-09, Vol.26 (3), p.395-414 |
|---|---|
| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 414 |
|---|---|
| container_issue | 3 |
| container_start_page | 395 |
| container_title | Academia (Consejo Latinoamericano de Escuelas de Administración) |
| container_volume | 26 |
| creator | Auletta, Nunzia Helena Jaén, María |
| description | Purpose
The case study centers on the ways in which a world‐renowned beauty pageant is deployed as a strategic asset by the Organización Cisneros (OC), a major player among Latin American television companies. The Miss Venezuela (MV) beauty contest has iconic status in Venezuela and enjoys an international reputation. Following the election of President Chávez in 1998 the OC gradually scaled‐down its operations in Venezuela. Adriana Cisneros, OC Vice President, turned MV into a key element of the Corporate Social Responsibility strategy at Venevisión, the TV channel founded by her grandfather. She also sought ways to build on the MV brand, in order to strengthen the OC's business strategy.
Design/methodology/approach
The case study employs an inductive methodology, using a comprehensive approach to develop a teaching case study. It focusses on understanding a concrete business situation presented within a detailed contextual analysis.
Findings
Complex business and strategic decision making calls for a thorough analysis of internal business variables and a deep understanding of complex environmental forces.
Originality/value
The comprehensive approach and detailed information presented in this case study constitute a versatile resource that will be useful for teaching topics including strategy, innovation, and business model development. |
| doi_str_mv | 10.1108/ARLA-07-2013-0103 |
| format | Article |
| fullrecord | <record><control><sourceid>gale_cross</sourceid><recordid>TN_cdi_gale_infotracmisc_A504622862</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><galeid>A504622862</galeid><sourcerecordid>A504622862</sourcerecordid><originalsourceid>FETCH-LOGICAL-c376t-4b632e89cc9e8bae5d0e0d7fb71b2c3eea5a7d9e6dd325e037b4a27194f65d8d3</originalsourceid><addsrcrecordid>eNptkU1LxDAQhoMouK7-AG8FwVvXSdIkrRcp4hesCKJeQ5pMtUs_1qQ9rL_elhVkYZnDwPA-M_AMIecUFpRCepW_LvMYVMyA8hgo8AMyYyBkLChTh2RGgbI4ZUIck5MQVgAJYzKdkcvnKoToA1v8GbA211HTeYz6L9NGqyH0UYFm6Dc3p-SoNHXAs78-J-_3d2-3j_Hy5eHpNl_GlivZx0khOcM0szbDtDAoHCA4VRaKFsxyRCOMchlK5zgTCFwViWGKZkkphUsdn5OL7d61774HDL1edYNvx5OaCk4hoSxl_6lPU6Ou2rLrvbFNFazOBSSSsVROqcWe1FgOm8p2LZbVON8B6BawvgvBY6nXvmqM32gKerKsJ8salJ4s68nyyMCWwQa9qd1eZOcx_Beh-nrS</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1531041282</pqid></control><display><type>article</type><title>Miss Venezuela: more than just beauty?</title><source>Standard: Emerald eJournal Premier Collection</source><creator>Auletta, Nunzia ; Helena Jaén, María</creator><creatorcontrib>Auletta, Nunzia ; Helena Jaén, María</creatorcontrib><description>Purpose
The case study centers on the ways in which a world‐renowned beauty pageant is deployed as a strategic asset by the Organización Cisneros (OC), a major player among Latin American television companies. The Miss Venezuela (MV) beauty contest has iconic status in Venezuela and enjoys an international reputation. Following the election of President Chávez in 1998 the OC gradually scaled‐down its operations in Venezuela. Adriana Cisneros, OC Vice President, turned MV into a key element of the Corporate Social Responsibility strategy at Venevisión, the TV channel founded by her grandfather. She also sought ways to build on the MV brand, in order to strengthen the OC's business strategy.
Design/methodology/approach
The case study employs an inductive methodology, using a comprehensive approach to develop a teaching case study. It focusses on understanding a concrete business situation presented within a detailed contextual analysis.
Findings
Complex business and strategic decision making calls for a thorough analysis of internal business variables and a deep understanding of complex environmental forces.
Originality/value
The comprehensive approach and detailed information presented in this case study constitute a versatile resource that will be useful for teaching topics including strategy, innovation, and business model development.</description><identifier>ISSN: 1012-8255</identifier><identifier>EISSN: 2056-5127</identifier><identifier>DOI: 10.1108/ARLA-07-2013-0103</identifier><language>eng</language><publisher>Bogotá: Emerald Group Publishing Limited</publisher><subject>Alliances ; Beauty contests ; Brand identity ; Business models ; Candidates ; Case studies ; Corporate social responsibility ; Decision making ; Elections ; Family-owned businesses ; Females ; Pageants ; Political advertising ; Political appointments ; Presidents ; Product development ; Public Speaking ; Social aspects ; Social Class ; Social responsibility ; Strategic planning (Business) ; Studies ; Study Centers ; Television ; Television broadcasting ; Vice presidents (Organizations)</subject><ispartof>Academia (Consejo Latinoamericano de Escuelas de Administración), 2013-09, Vol.26 (3), p.395-414</ispartof><rights>Emerald Group Publishing Limited</rights><rights>COPYRIGHT 2013 Consejo Latinoamericana de Administracion</rights><rights>Copyright Emerald Group Publishing Limited 2013</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/ARLA-07-2013-0103/full/pdf$$EPDF$$P50$$Gemerald$$H</linktopdf><linktohtml>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/ARLA-07-2013-0103/full/html$$EHTML$$P50$$Gemerald$$H</linktohtml><link.rule.ids>314,776,780,21674,27901,27902,53219,53347</link.rule.ids></links><search><creatorcontrib>Auletta, Nunzia</creatorcontrib><creatorcontrib>Helena Jaén, María</creatorcontrib><title>Miss Venezuela: more than just beauty?</title><title>Academia (Consejo Latinoamericano de Escuelas de Administración)</title><description>Purpose
The case study centers on the ways in which a world‐renowned beauty pageant is deployed as a strategic asset by the Organización Cisneros (OC), a major player among Latin American television companies. The Miss Venezuela (MV) beauty contest has iconic status in Venezuela and enjoys an international reputation. Following the election of President Chávez in 1998 the OC gradually scaled‐down its operations in Venezuela. Adriana Cisneros, OC Vice President, turned MV into a key element of the Corporate Social Responsibility strategy at Venevisión, the TV channel founded by her grandfather. She also sought ways to build on the MV brand, in order to strengthen the OC's business strategy.
Design/methodology/approach
The case study employs an inductive methodology, using a comprehensive approach to develop a teaching case study. It focusses on understanding a concrete business situation presented within a detailed contextual analysis.
Findings
Complex business and strategic decision making calls for a thorough analysis of internal business variables and a deep understanding of complex environmental forces.
Originality/value
The comprehensive approach and detailed information presented in this case study constitute a versatile resource that will be useful for teaching topics including strategy, innovation, and business model development.</description><subject>Alliances</subject><subject>Beauty contests</subject><subject>Brand identity</subject><subject>Business models</subject><subject>Candidates</subject><subject>Case studies</subject><subject>Corporate social responsibility</subject><subject>Decision making</subject><subject>Elections</subject><subject>Family-owned businesses</subject><subject>Females</subject><subject>Pageants</subject><subject>Political advertising</subject><subject>Political appointments</subject><subject>Presidents</subject><subject>Product development</subject><subject>Public Speaking</subject><subject>Social aspects</subject><subject>Social Class</subject><subject>Social responsibility</subject><subject>Strategic planning (Business)</subject><subject>Studies</subject><subject>Study Centers</subject><subject>Television</subject><subject>Television broadcasting</subject><subject>Vice presidents (Organizations)</subject><issn>1012-8255</issn><issn>2056-5127</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2013</creationdate><recordtype>article</recordtype><sourceid>BENPR</sourceid><recordid>eNptkU1LxDAQhoMouK7-AG8FwVvXSdIkrRcp4hesCKJeQ5pMtUs_1qQ9rL_elhVkYZnDwPA-M_AMIecUFpRCepW_LvMYVMyA8hgo8AMyYyBkLChTh2RGgbI4ZUIck5MQVgAJYzKdkcvnKoToA1v8GbA211HTeYz6L9NGqyH0UYFm6Dc3p-SoNHXAs78-J-_3d2-3j_Hy5eHpNl_GlivZx0khOcM0szbDtDAoHCA4VRaKFsxyRCOMchlK5zgTCFwViWGKZkkphUsdn5OL7d61774HDL1edYNvx5OaCk4hoSxl_6lPU6Ou2rLrvbFNFazOBSSSsVROqcWe1FgOm8p2LZbVON8B6BawvgvBY6nXvmqM32gKerKsJ8salJ4s68nyyMCWwQa9qd1eZOcx_Beh-nrS</recordid><startdate>20130901</startdate><enddate>20130901</enddate><creator>Auletta, Nunzia</creator><creator>Helena Jaén, María</creator><general>Emerald Group Publishing Limited</general><general>Consejo Latinoamericana de Administracion</general><scope>AAYXX</scope><scope>CITATION</scope><scope>INF</scope><scope>0-V</scope><scope>0U~</scope><scope>1-H</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>8BJ</scope><scope>AFKRA</scope><scope>ALSLI</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>CJNVE</scope><scope>DWQXO</scope><scope>FQK</scope><scope>F~G</scope><scope>GNUQQ</scope><scope>JBE</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M0P</scope><scope>PQBIZ</scope><scope>PQEDU</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope></search><sort><creationdate>20130901</creationdate><title>Miss Venezuela: more than just beauty?</title><author>Auletta, Nunzia ; Helena Jaén, María</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c376t-4b632e89cc9e8bae5d0e0d7fb71b2c3eea5a7d9e6dd325e037b4a27194f65d8d3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2013</creationdate><topic>Alliances</topic><topic>Beauty contests</topic><topic>Brand identity</topic><topic>Business models</topic><topic>Candidates</topic><topic>Case studies</topic><topic>Corporate social responsibility</topic><topic>Decision making</topic><topic>Elections</topic><topic>Family-owned businesses</topic><topic>Females</topic><topic>Pageants</topic><topic>Political advertising</topic><topic>Political appointments</topic><topic>Presidents</topic><topic>Product development</topic><topic>Public Speaking</topic><topic>Social aspects</topic><topic>Social Class</topic><topic>Social responsibility</topic><topic>Strategic planning (Business)</topic><topic>Studies</topic><topic>Study Centers</topic><topic>Television</topic><topic>Television broadcasting</topic><topic>Vice presidents (Organizations)</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Auletta, Nunzia</creatorcontrib><creatorcontrib>Helena Jaén, María</creatorcontrib><collection>CrossRef</collection><collection>Gale OneFile: Informe Academico</collection><collection>ProQuest Social Sciences Premium Collection</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Social Science Premium Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>Education Collection</collection><collection>ProQuest Central Korea</collection><collection>International Bibliography of the Social Sciences</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Central Student</collection><collection>International Bibliography of the Social Sciences</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>Education Database</collection><collection>ProQuest One Business</collection><collection>ProQuest One Education</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><jtitle>Academia (Consejo Latinoamericano de Escuelas de Administración)</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Auletta, Nunzia</au><au>Helena Jaén, María</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Miss Venezuela: more than just beauty?</atitle><jtitle>Academia (Consejo Latinoamericano de Escuelas de Administración)</jtitle><date>2013-09-01</date><risdate>2013</risdate><volume>26</volume><issue>3</issue><spage>395</spage><epage>414</epage><pages>395-414</pages><issn>1012-8255</issn><eissn>2056-5127</eissn><abstract>Purpose
The case study centers on the ways in which a world‐renowned beauty pageant is deployed as a strategic asset by the Organización Cisneros (OC), a major player among Latin American television companies. The Miss Venezuela (MV) beauty contest has iconic status in Venezuela and enjoys an international reputation. Following the election of President Chávez in 1998 the OC gradually scaled‐down its operations in Venezuela. Adriana Cisneros, OC Vice President, turned MV into a key element of the Corporate Social Responsibility strategy at Venevisión, the TV channel founded by her grandfather. She also sought ways to build on the MV brand, in order to strengthen the OC's business strategy.
Design/methodology/approach
The case study employs an inductive methodology, using a comprehensive approach to develop a teaching case study. It focusses on understanding a concrete business situation presented within a detailed contextual analysis.
Findings
Complex business and strategic decision making calls for a thorough analysis of internal business variables and a deep understanding of complex environmental forces.
Originality/value
The comprehensive approach and detailed information presented in this case study constitute a versatile resource that will be useful for teaching topics including strategy, innovation, and business model development.</abstract><cop>Bogotá</cop><pub>Emerald Group Publishing Limited</pub><doi>10.1108/ARLA-07-2013-0103</doi><tpages>20</tpages><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1012-8255 |
| ispartof | Academia (Consejo Latinoamericano de Escuelas de Administración), 2013-09, Vol.26 (3), p.395-414 |
| issn | 1012-8255 2056-5127 |
| language | eng |
| recordid | cdi_gale_infotracmisc_A504622862 |
| source | Standard: Emerald eJournal Premier Collection |
| subjects | Alliances Beauty contests Brand identity Business models Candidates Case studies Corporate social responsibility Decision making Elections Family-owned businesses Females Pageants Political advertising Political appointments Presidents Product development Public Speaking Social aspects Social Class Social responsibility Strategic planning (Business) Studies Study Centers Television Television broadcasting Vice presidents (Organizations) |
| title | Miss Venezuela: more than just beauty? |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-08T19%3A29%3A30IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-gale_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Miss%20Venezuela:%20more%20than%20just%20beauty?&rft.jtitle=Academia%20(Consejo%20Latinoamericano%20de%20Escuelas%20de%20Administraci%C3%B3n)&rft.au=Auletta,%20Nunzia&rft.date=2013-09-01&rft.volume=26&rft.issue=3&rft.spage=395&rft.epage=414&rft.pages=395-414&rft.issn=1012-8255&rft.eissn=2056-5127&rft_id=info:doi/10.1108/ARLA-07-2013-0103&rft_dat=%3Cgale_cross%3EA504622862%3C/gale_cross%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=1531041282&rft_id=info:pmid/&rft_galeid=A504622862&rfr_iscdi=true |