Design method study for integrated brand identity, information design and wayfinding systems/Estudo de metodo projetual para sistema integrado de identidade visual, design da informacao e orientacao
This paper aims to explore different design methods and to propose an integrated methodology for three of it's areas: brand identity, information design and wayfinding. This study e applied and validated in the revitalization project of an important tourist service in Porto Alegre: the Tourism...
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| Veröffentlicht in: | InfoDesign : Brazilian journal of information design 2015-05, p.171 |
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| creator | Scherer, Fabiano de Vargas Scherer, Gabriel Bischoff |
| description | This paper aims to explore different design methods and to propose an integrated methodology for three of it's areas: brand identity, information design and wayfinding. This study e applied and validated in the revitalization project of an important tourist service in Porto Alegre: the Tourism Line. design methodology, branding identity, information design, wayfinding Este trabalho busca explorar diferentes metodos em design e propor uma metodologia integrada para tres de suas areas: identidade de marca, design da informacao e orientacao. Esse estudo e aplicado e validado no projeto de revitalizacao de um importante servico turistico de Porto Alegre: a Linha Turismo. metodologia de projeto, identidade visual, design da informacao, orientacao |
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| source | DOAJ Directory of Open Access Journals; Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals |
| title | Design method study for integrated brand identity, information design and wayfinding systems/Estudo de metodo projetual para sistema integrado de identidade visual, design da informacao e orientacao |
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