Measuring implicit association with the FreeIAT in Portuguese: an example with implicit attitudes toward polyamory/Medindo associacao implicita com o freeIAT em Portugues: um exemplo com atitudes implicitas frente ao poliamor

Even the Implicit Association Test (IAT) has been shown to be relevant in measuring various psychological constructs there are few studies considering it in Brazil. This paper aims to introduce a free program (FreeIAT) to perform IAT, illustrating it with a measure of attitudes toward polyamory. Participants were 50 undergraduate students with mean age of 22 years (62% women) who answered an explicit scale attitude toward polyamory and the Monogamy-Polyamory IAT. Results showed a negative correlation between implicit (latency of incongruent block) and explicit attitudes measures toward polyamory, indicating that the greater the acceptance of polyamory, the lesser time to association between the stimuli (positive words and polyamory). There was no correlation between the D Score and the explicit attitudes toward polyamory, suggesting that people in favor of polyamory are not necessarily opposed to monogamy. In conclusion, the FreeIAT shows a streamlined interface, following the variations of the classic IAT and allowing collective application. Moreover, the fact of being a free program with open source it has the potential to encourage research on implicit measures in Lusophone cultures. Keywords: FreeIAT, IAT, implicit measures, attitudes, polyamory. O Teste de Associacao Implicita (TAI) tem se mostrado relevante na medicao de diversos construtos psicologicos. Entretanto, sao escassos os estudos que o consideram no Brasil. Este artigo objetivou introduzir um programa gratuito (FreeIAT) para sua realizacao, exemplificando com uma medida de atitudes frente ao poliamor. Participaram da pesquisa 50 estudantes universitarios com idade media de 22 anos (62% mulheres), que responderam a uma escala de atitudes explicitas frente ao poliamor e ao TAI Monogamia-Poliamor. Os resultados mostraram correlacao negativa entre a medida implicita (bloco de latencia incongruente) e a explicita de atitudes frente ao poliamor, indicando que quanto maior a aceitacao do poliamor, menor o tempo de associacao entre os estimulos (palavras positivas e poliamor). Nao se observou correlacao entre o Escore D e as atitudes explicitas frente ao poliamor, sugerindo que pessoas favoraveis ao poliamor nao necessariamente sao contrarias a monogamia. Concluiu-se que o FreeIAT possui uma interface simplificada, atendendo as variacoes do TAI classico e permitindo aplicacao coletiva. Alem disso, o fato de ser um programa com codigo aberto e gratuito tem o potencial de incentivar pesquisas com med