Innovation and business model: a case study about integration of innovation funnel and business model canvas/Inovacao e modelo de negocio: um estudo de caso sobre a integracao do funil de inovacao e o modelo canvas/Innovación y modelo de negocio: un estudio de caso acerca de la integración del embudo de innovación y el modelo canvas
Unlike the past, currently, thinking about innovation refers to a reflection of value co-creation through strategic alliances, customer approach and adoption of different business models. Thus, this study analyzed and described the innovation process of company DSM, connecting it to concepts of orga...
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| Veröffentlicht in: | Revista brasileira de gestão de negócios 2014-10, p.616 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | por |
| Online-Zugang: | Volltext |
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