Innovation and value creation in a very long-cycle business: in a very long-cycle business model, it's critical to distinguish true innovation from novelty
OVERVIEW: As a pioneer in airplane engine manufacturing, Pratt & Whitney must innovate in a very long-cycle business, one in which the break-even point on an innovation is decades out. This requires the company to create new innovations before customers can even define the requirements for the n...
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| Veröffentlicht in: | Research technology management 2014-11, Vol.57 (6), p.21 |
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| creator | Epstein, Alan H |
| description | OVERVIEW: As a pioneer in airplane engine manufacturing, Pratt & Whitney must innovate in a very long-cycle business, one in which the break-even point on an innovation is decades out. This requires the company to create new innovations before customers can even define the requirements for the next generation of engines. As a result, it's critical that the company distinguish between novelty and true innovation. |
| doi_str_mv | 10.5437/08956308X5706015 |
| format | Article |
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| identifier | ISSN: 0895-6308 |
| ispartof | Research technology management, 2014-11, Vol.57 (6), p.21 |
| issn | 0895-6308 |
| language | eng |
| recordid | cdi_gale_infotracmisc_A389798463 |
| source | Jstor Complete Legacy; EBSCOhost Business Source Complete |
| subjects | Business Evaluation Forecasts and trends Technological innovations |
| title | Innovation and value creation in a very long-cycle business: in a very long-cycle business model, it's critical to distinguish true innovation from novelty |
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