Stakeholders: main approaches/Stakeholders: principais abordagens

Every time organizations need adaptations to stay alive. We consider the analysis of their external environment an essential tool in this adaptive process, in particular, know your stakeholders. This article aims to present different approaches to organizational stakeholders, contributing concurrently with academia and companies who choose to analyze and act on its stakeholders, and possibly have a prominent market. We highlight the approach of stakeholder management, Edward Freeman, the model of corporate relations with stakeholders Ann Svendsen approach and commitment of stakeholders, Steven Walker and Jeffrey Marr. Keywords: Stakeholders. Stakeholder Management. Corporate Relations. Commitment. A cada momento as organizacoes necessitam de adaptacoes para se manterem vivas. Considera-se a analise de seu ambiente externo uma ferramenta essencial nesse processo adaptativo e, em especial, e primordial conhecer seus stakeholders. O presente artigo tem por objetivo apresentar diferentes abordagens sobre stakeholders organizacionais, contribuindo concomitantemente com a academia e com as empresas que optarem por analisar e agir sobre seus grupos de interesse e, possivelmente, para ter um destaque no mercado. Destaca-se a abordagem de gestao dos stakeholders, de Edward Freeman; o modelo das relacoes corporativas com os stakeholders, de Ann Svendsen; e a abordagem do comprometimento dos stakeholders, de Steven Walker e Jeffrey Marr. Palavras-chave: Stakeholders. Gestao dos Stakeholders. Relacoes Corporativas. Comprometimento.