Fuzzy Trace Theory and "Smart" False Memories: Implications for Advertising

False memories are generally viewed as "dumb," in the sense of being caused by deficient processing, but recent psychological research has shown that elaboration and inferences can result in "smart" false memories. These "smart" false memories are explained by fuzzy-tra...

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Veröffentlicht in:	Journal of advertising 2014-01, Vol.43 (1), p.3-17
Hauptverfasser:	LaTour, Kathryn A., LaTour, Michael S., Brainerd, Charles
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Analysis Cognition Cognition & reasoning Consumer preferences Correlation analysis False advertising Forecasts and trends Information Information processing Investigations Memory Psychological factors Studies
Online-Zugang:	Volltext
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