Fuzzy Trace Theory and "Smart" False Memories: Implications for Advertising

Fuzzy Trace Theory and "Smart" False Memories: Implications for Advertising

False memories are generally viewed as "dumb," in the sense of being caused by deficient processing, but recent psychological research has shown that elaboration and inferences can result in "smart" false memories. These "smart" false memories are explained by fuzzy-tra...

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Veröffentlicht in:Journal of advertising 2014-01, Vol.43 (1), p.3-17
Hauptverfasser: LaTour, Kathryn A., LaTour, Michael S., Brainerd, Charles
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Analysis
Cognition
Cognition & reasoning
Consumer preferences
Correlation analysis
False advertising
Forecasts and trends
Information
Information processing
Investigations
Memory
Psychological factors
Studies
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container_issue 1
container_start_page 3
container_title Journal of advertising
container_volume 43
creator LaTour, Kathryn A.
LaTour, Michael S.
Brainerd, Charles
description False memories are generally viewed as "dumb," in the sense of being caused by deficient processing, but recent psychological research has shown that elaboration and inferences can result in "smart" false memories. These "smart" false memories are explained by fuzzy-trace theory (FTT), which assumes that they derive from comprehension of the meaning of experience. FTT predicts that "smart" false memories should be positively correlated with measured levels of Need for Cognition (NFC). In three experiments we find those higher in NFC are more likely to elaborate and infer information from advertising that causes them to create "smart" false memories.
doi_str_mv 10.1080/00913367.2013.811706
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source Business Source Complete; Jstor Complete Legacy
subjects Advertising
Analysis
Cognition
Cognition & reasoning
Consumer preferences
Correlation analysis
False advertising
Forecasts and trends
Information
Information processing
Investigations
Memory
Psychological factors
Studies
title Fuzzy Trace Theory and "Smart" False Memories: Implications for Advertising
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