A model and case study for efficient shelf usage and assortment analysis

In the rapidly changing environment of Fast Moving Consumer Goods sector where new product launches are frequent, retail channels need to reallocate their shelf spaces intelligently while keeping up their total profit margins, and to simultaneously avoid product pollution. In this paper we propose a...

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Veröffentlicht in:	Annals of operations research 2010-11, Vol.180 (1), p.105
Hauptverfasser:	Fadiloglu, Mehmet Murat, Karasan, Oya Ekin, Pinar, Mustafa C
Format:	Artikel
Sprache:	eng
Schlagworte:	Case studies Retail industry Shampoos
Online-Zugang:	Volltext
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