Motivational Considerations of the New Generations of Cruising

Cruise tourism is undoubtedly a high growth segment of the tourism industry, averaging an annual passenger growth of 7.4% since 1990. Behind this growth is a significant shift in the profile of the cruise passenger. What used to be a once-in-a-lifetime experience reserved for an older generation, no...

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Veröffentlicht in:Journal of hospitality and tourism management 2011-01, Vol.18 (1), p.41-47
Hauptverfasser: Elliot, Statia, Choi, HS Chris
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container_title Journal of hospitality and tourism management
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creator Elliot, Statia
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description Cruise tourism is undoubtedly a high growth segment of the tourism industry, averaging an annual passenger growth of 7.4% since 1990. Behind this growth is a significant shift in the profile of the cruise passenger. What used to be a once-in-a-lifetime experience reserved for an older generation, now attracts repeat passengers, with as high as 85% having cruised before. Remarkably, the average age of cruisers has dropped from 65 years in the early 1970s, to 46 years in 2008, calling for a deeper understanding of the new generations of cruisers.
doi_str_mv 10.1375/jhtm.18.1.41
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identifier ISSN: 1447-6770
ispartof Journal of hospitality and tourism management, 2011-01, Vol.18 (1), p.41-47
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subjects benefits sought
Cruise lines
cruise tourism
generational segmentation
Generations
Growth
Motivation (Psychology)
Ocean travel
Social aspects
Surveys
Tourism
Travel industry
title Motivational Considerations of the New Generations of Cruising
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