The three faces of business model innovation: challenges for established firms: established firms frequently have difficulty with business model innovation. The business model innovation typology defines the challenges

OVERVIEW: Business model innovation represents a significant opportunity for established firms, as demonstrated by the considerable success of Apple's iPod/iTunes franchise. However, it also represents a challenge, as evidenced by Kodak's failed attempt to dominate the digital photography...

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Veröffentlicht in:Research technology management 2011-05, Vol.54 (3), p.52
Hauptverfasser: Koen, Peter A, Bertels, Heidi M.J, Elsum, Ian R
Format: Artikel
Sprache:eng
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