Comparative Evaluation of the Attention Capture and Holding Power of Novel Signs Aimed at Park Visitors

Communication theories guided the development of messages to increase attention paid to signs in Yosemite National Park regarding food storage in bear country. Four experimental signs (moral appeal, humorous appeal, narrative story, and telegraphic title) were tested against a standard park message...

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Veröffentlicht in:	Journal of interpretation research 2010-01, Vol.15 (1), p.15-36
Hauptverfasser:	Hall, Troy E, Ham, Sam H, Lackey, Brenda K
Format:	Artikel
Sprache:	eng
Schlagworte:	Criticism and interpretation Signage
Online-Zugang:	Volltext
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