Conveying the campaign message: the arts and advertising can galvanise public and political will in tackling global warming. But shared concern for human health is a better motivator than polar bears
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Veröffentlicht in: | Nature (London) 2009-10, Vol.461 (7267), p.1058 |
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language | eng |
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source | Nature Publishing Group; SpringerLink (Online service) |
subjects | Advertising Conferences, meetings and seminars Global temperature changes Health aspects |
title | Conveying the campaign message: the arts and advertising can galvanise public and political will in tackling global warming. But shared concern for human health is a better motivator than polar bears |
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