Luke Skurman's quirky college guides were a big hit. The problem was getting readers to pay. What if he gave the content away?

Bibliographische Detailangaben

Veröffentlicht in:	Inc. (Boston, Mass.) Mass.), 2009-10, Vol.31 (8), p.54
1. Verfasser:	Fenn, Donna
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Company business management Company investment Investments Management Methods Officials and employees Publishing industry Services Skurman, Luke Strategic planning (Business)
Online-Zugang:	Volltext
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