Enabling B2B Marketplaces: The Case of GE Global Exchange Services

The objectives of the case are to provide an overview of the B2B segment of the e-business industry for students to understand the intricacies of how it functions, an in-depth example of how an industry can be analyzed, and an example of how to identify keys to success for a company, GE Global Excha...

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Veröffentlicht in:	Journal of cases on information technology 2003-01, Vol.5 (1), p.464-487
Hauptverfasser:	Gartenfeld, Marc E, Jenkins, Matthew, Mockler, Robert, Withanachchi, Shiro, Paul, James
Format:	Artikel
Sprache:	eng
Schlagworte:	Alliances Brand loyalty Business to business commerce Computer software industry Conglomerates Customers Decision analysis Electronic commerce Germanium Globalization Information systems Innovations Internet Keys Markets Product development Quality control Segments Strategy Students Studies Suppliers Supply chains Technological planning
Online-Zugang:	Volltext
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