Enabling B2B Marketplaces: The Case of GE Global Exchange Services
The objectives of the case are to provide an overview of the B2B segment of the e-business industry for students to understand the intricacies of how it functions, an in-depth example of how an industry can be analyzed, and an example of how to identify keys to success for a company, GE Global Excha...
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| Veröffentlicht in: | Journal of cases on information technology 2003-01, Vol.5 (1), p.464-487 |
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| container_end_page | 487 |
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| container_issue | 1 |
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| container_title | Journal of cases on information technology |
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| creator | Gartenfeld, Marc E Jenkins, Matthew Mockler, Robert Withanachchi, Shiro Paul, James |
| description | The objectives of the case are to provide an overview of the B2B segment of the e-business industry for students to understand the intricacies of how it functions, an in-depth example of how an industry can be analyzed, and an example of how to identify keys to success for a company, GE Global Exchange Services (GXS). Other subject matter objectives are to provide an example of how a company can identify opportunities and threats in its industry and how to analyze competitive market situations, develop alternative strategies, evaluate the consequences of decision models, and make winning corporate decisions. |
| doi_str_mv | 10.4018/978-1-59140-061-5.ch030 |
| format | Article |
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| ispartof | Journal of cases on information technology, 2003-01, Vol.5 (1), p.464-487 |
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| language | eng |
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| source | Alma/SFX Local Collection |
| subjects | Alliances Brand loyalty Business to business commerce Computer software industry Conglomerates Customers Decision analysis Electronic commerce Germanium Globalization Information systems Innovations Internet Keys Markets Product development Quality control Segments Strategy Students Studies Suppliers Supply chains Technological planning |
| title | Enabling B2B Marketplaces: The Case of GE Global Exchange Services |
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