Nationwide gets in name game instead; Insurer bets it'll get more buzz sponsoring Nascar series than following last year's Kevin Federline ad

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Veröffentlicht in:	Advertising age 2008-01, Vol.79 (3), p.4
1. Verfasser:	Frazier, Mya
Format:	Artikel
Sprache:	eng
Schlagworte:	Finance Insurance industry Marketing Sports associations
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title	Nationwide gets in name game instead; Insurer bets it'll get more buzz sponsoring Nascar series than following last year's Kevin Federline ad
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