Music to marketer's ears: Rob Hanlon reveals that record companies and their artists have become more receptive to using their music in ad campaigns but warns that a synergy between brand and band is essential

Bibliographische Detailangaben

Veröffentlicht in:	Brand Strategy 2003, p.31
1. Verfasser:	Hanlon, Rob
Format:	Newsletterarticle
Sprache:	eng
Schlagworte:	Marketing Marketing industry Music industry
Online-Zugang:	Volltext
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