The Role of Customer-Task Fit Between Service Interaction and Value Co-Creation: Evidence From China

As a new value creation phenomenon, value co-creation has been widely concerned by academia and industry. Companies begin to invest significant resources and build information exchange platform to interact with customers in order to gain competitive advantage. However, prior research has ignored the...

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Veröffentlicht in:	Journal of global information management 2021-11, Vol.29 (6), p.1-15, Article 44
Hauptverfasser:	Hong, Liang, Yu, Hongyan, Yu, Yubing, Liang, Peipei, Xu, Junjie
Format:	Artikel
Sprache:	eng
Schlagworte:	Information Science & Library Science Mediation Science & Technology Technology
Online-Zugang:	Volltext
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