Competition-Based Dynamic Pricing in Online Retailing: A Methodology Validated with Field Experiments

A retailer following a competition-based dynamic-pricing strategy tracks competitors’ price changes and then must answer the following questions: (i) Should we respond? (ii) If so, to whom? (iii) How much of a response? (iv) And on which products? The answers require unbiased measures of price elast...

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Veröffentlicht in:	Management science 2018-06, Vol.64 (6), p.2496-2514
Hauptverfasser:	Fisher, Marshall, Gallino, Santiago, Li, Jun
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Competition (Economics) competition-based dynamic pricing consumer choice Demand field experiment Methods online retailing Online shopping Prices Pricing Retailing Revenue stockouts
Online-Zugang:	Volltext
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