Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits

Omnichannel environments where customers shop online and offline at the same retailer are ubiquitous, and are deployed by online-first and traditional retailers alike. We focus on the relatively understudied domain of online-first retailers and the engagement of a key omnichannel tactic; specificall...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Management science 2018-04, Vol.64 (4), p.1629-1651
Hauptverfasser:	Bell, David R., Gallino, Santiago, Moreno, Antonio
Format:	Artikel
Sprache:	eng
Schlagworte:	Buildings and facilities Demand Distribution channels Electronic commerce experience attributes Marketing marketing–operations interface omnichannel retailing Operations management quasi-experimental methods Retail industry retail operations Retailing Showrooms
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!