Online and Offline Information for Omnichannel Retailing

This paper studies how retailers can effectively deliver online and offline information to omnichannel consumers who strategically choose whether to gather information online or offline and whether to buy products online or offline. Information resolves two types of uncertainty: product value uncert...

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Veröffentlicht in:	Manufacturing & service operations management 2017-01, Vol.19 (1), p.84-98
Hauptverfasser:	Gao, Fei, Su, Xuanming
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Consumer education Courier services Customer services inventory availability omnichannel Online sales Product information product value uncertainty retail operations Retail stores Shopping centers Showrooms strategic consumer behavior Uncertainty Valuation
Online-Zugang:	Volltext
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