Sentence-Based Text Analysis for Customer Reviews

Firms collect an increasing amount of consumer feedback in the form of unstructured consumer reviews. These reviews contain text about consumer experiences with products and services that are different from surveys that query consumers for specific information. A challenge in analyzing unstructured...

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Veröffentlicht in:	Marketing science (Providence, R.I.) R.I.), 2016-11, Vol.35 (6), p.953-975
Hauptverfasser:	Büschken, Joachim, Allenby, Greg M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Analysis Bayesian analysis big data Consumer behavior Customer feedback extended LDA model Marketing research Product reviews Studies Surveys Syntax Text analysis text data unstructured data user-generated content
Online-Zugang:	Volltext
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