USE OF MOBILE APPLICATIONS AND CUSTOMER RELATIONSHIP MANAGEMENT como estrategias competitivas alineadas con la teoria de las capacidades dinamicas

Objective of the Study: To describe the use of a mobile application and Customer Relationship Management (CRM) as competitive strategies, aligned with the dynamic capability's theory, in a food retail company during the COVID-19 pandemic. Methodology/Approach: A single case study was conducted...

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Veröffentlicht in:	Revista ibero-americana de estratégia 2024-09, Vol.23
Hauptverfasser:	dos Santos, Sara Cristina Alves, Maccari, Emerson Antonio, Kniess, Claudia Terezinha
Format:	Artikel
Sprache:	eng
Schlagworte:	Case studies Customer relationship management Electronic commerce Mobile applications Retail industry Wireless telephone software
Online-Zugang:	Volltext
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