PUBLIC PERCEPTIONS OF ESG INITIATIVES: DOES PROVIDING EVIDENCE OF IMPACT MATTER?

While many companies are engaging in environmental, social, and governance (ESG) initiatives, little attention has been given to assess whether the disclosure of evidence used to support ESG programs impacts public perceptions of corporate trust. For instance, does the provision of evidence to the i...

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Veröffentlicht in:	Global journal of management and marketing 2024-06, Vol.8 (1), p.41
1. Verfasser:	Kinard, Brian R
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand equity Business Marketing research Soft drink industry
Online-Zugang:	Volltext
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