PUBLIC-PRIVATE ALLIANCES FOR THE TOURIST LOCAL DEVELOPMENT. COMPARED VISION CUBA-ECUADOR/ALIANZAS PUBLICO PRIVADAS PARA EL DESARROLLO TURISTICO LOCAL. VISION COMPARADA CUBA-ECUADOR/ALIANCAS PUBLICO-PRIVADAS PARA O DESENVOLVIMENTO DO TURISMO LOCAL: VISAO COMPARADA ENTRE CUBA E EQUADOR

This article aims to examine the perception and predisposal of public actors and tourist private services, in relation to strategic alliances to foment the development of tourism to local level in the conditions of Cuba and Ecuador. The provinces selected were Matanzas and Tungurahua. It is part of an institutional project involving researchers from the University of Matanzas, Cuba, The Autonomous Regional University of The Andes and the Polytechnic School of Agriculture of Manabi, in Ecuador. The methodology uses the analysis of the national and local policies, the declaration of interests and the revision of official documents. The second step of the research corresponds to the territorial diagnosis on the subj ect of strategic alliances employed to generate services and tourist offers. It continues to the determination and mapping actors or possible allies, the valuation of the attitude for the alliance and the strategic necessities. The referred steps are previous to the elaboration of any strategic plan of negotiation and contract. Methods and techniques used were brainstorming, F.O.D.A, interviews, surveys and criteria of experts. The data are processed through Microsoft Excel and SPSS. The results showed the importance of knowing the perception and predisposal in strategic alliances' fomentation at the tourist sector, for the achievement of their operation in the practice, that is based on the contribution of a conception theoretical-investigative and methodological on criteria of different authors and shows the application of the sequences of steps for the achievement of the objective proposed. Keywords: Tourist local development; Strategic alliances; Public private alliances. La investigacion tiene como objetivo examinar la percepcion y predisposicion de actores publicos y prestadores de servicios turisticos privados, respecto a las alianzas estrategicas para el fomento del desarrollo turistico a nivel local en las condiciones de Cuba y Ecuador, en provincias seleccionadas como Matanzas y Tungurahua. Se enmarca en proyectos institucionales donde participan investigadores de la Universidad de Matanzas, Cuba; Universidad Regional Autonoma de Los Andes y la Escuela Superior Politecnica Agropecuaria de Manabi, Ecuador; con el tema de estudio como sinergia. La metodologia parte del analisis de las politicas nacionales y locales, la declaracion de intereses y la revision de documentos oficiales al respecto. La segunda etapa, corresponde al diagnostico t