DOES USE TAX EVASION PROVIDE A COMPETITIVE ADVANTAGE TO E-TAILERS?

Many online retail firms (e-tailers) do not collect sales tax from the majority of their customers. This practice provides these firms with a potential competitive advantage over traditional retailers. We examine stock market returns and analysts' sales forecast revisions surrounding federal le...

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Veröffentlicht in:National tax journal 2016-03, Vol.69 (1), p.133-168
Hauptverfasser: Hoopes, Jeffrey L., Thornock, Jacob R., Williams, Braden M.
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Williams, Braden M.
description Many online retail firms (e-tailers) do not collect sales tax from the majority of their customers. This practice provides these firms with a potential competitive advantage over traditional retailers. We examine stock market returns and analysts' sales forecast revisions surrounding federal legislative proposals, such as the Marketplace Fairness Act, that could erode this alleged competitive advantage for e-tailers. Following events that indicated an increased likelihood of federal sales tax legislation, we find negative abnormal stock returns for e-tail firms relative to traditional retail firms. We also find that analysts forecast a future reduction in sales revenue for e-tailers. These findings imply the existence of a competitive advantage for e-tailers that will potentially diminish with the enactment of federal sales tax legislation.
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subjects Abnormal returns
Competition
Competitive advantage
Electronic commerce
Methods
Online shopping
Retail stores
Sales tax
Sales taxes
Studies
Tax evasion
Taxation
title DOES USE TAX EVASION PROVIDE A COMPETITIVE ADVANTAGE TO E-TAILERS?
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