A business model designed to tap into the bottom of the pyramid
The purpose of this study is to share a business model innovation targeting the Bottom of the Pyramid (BOP), offering apparel products designed with affordability. This model was proposed to a large Western apparel company and suggested as a separate brand that strengthens the position of the compan...
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| Veröffentlicht in: | International journal of business, marketing, and decision sciences marketing, and decision sciences, 2015-09, p.136 |
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| container_title | International journal of business, marketing, and decision sciences |
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| creator | Garcia-DeLeone, Sarena Taj, Shahram |
| description | The purpose of this study is to share a business model innovation targeting the Bottom of the Pyramid (BOP), offering apparel products designed with affordability. This model was proposed to a large Western apparel company and suggested as a separate brand that strengthens the position of the company as a whole. This study provides a background on the Bottom of the Pyramid theories and cases, a detailed description of our innovative model and how it is successful, the description of the product itself, along with the product marketing and distribution strategy. |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1942-8162 |
| ispartof | International journal of business, marketing, and decision sciences, 2015-09, p.136 |
| issn | 1942-8162 |
| language | eng |
| recordid | cdi_gale_infotracacademiconefile_A439109210 |
| source | EBSCOhost Business Source Complete |
| subjects | Analysis Business Clothing and dress Clothing industry Lean manufacturing Marketing Pyramid schemes |
| title | A business model designed to tap into the bottom of the pyramid |
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