IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists’ Activities and Music Sales

With the emergence of social media and Web 2.0, broadcasting in the online environment has evolved into a new form of marketing due to the much broader reach enabled by information technology. This paper quantifies the effect of artists’ broadcasting activities on a well-known social media site for...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Information systems research 2015-09, Vol.26 (3), p.513-531
Hauptverfasser:	Chen, Hailiang, De, Prabuddha, Hu, Yu Jeffrey
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising broadcasting Information services Information services industry music sales panel vector autoregression Social media social media marketing Social networks
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!