Social representations of the environment in press media/Representacoes sociais do meio ambiente na midia impressa/Representaciones sociales del medio ambiente en los medios impresos

Environmental issues are given prominence in the media and scientific circles. From the 60's until early 2010 there were changes in the way people related to the environment, with a paradigm shift occurring regarding the environment. This study sought to identify the representational content di...

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Veröffentlicht in:Paidéia cadernos de Psicologia e Educação 2015-05, p.261
Hauptverfasser: Polli, Gislei Mocelin, Camargo, Brigido Vizeu
Format: Artikel
Sprache:spa
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Zusammenfassung:Environmental issues are given prominence in the media and scientific circles. From the 60's until early 2010 there were changes in the way people related to the environment, with a paradigm shift occurring regarding the environment. This study sought to identify the representational content disseminated by the press media on the environment in different periods. A qualitative survey was therefore conducted of documents, and data were obtained through texts published in a magazine with national circulation. The data were analyzed using the ALCESTE program with a Lexicographic Analysis. It was identified that the press media reflects the paradigm shifts, and publications dating from the late 60's are compatible with the old paradigm, evolving over time, and are now compatible with the new environmental paradigm. The results indicate that currently the environment needs care in all its aspects and lack of care creates global impacts. Keywords: social psychology, social representation, communication Os temas ambientais recebem destaque na midia de grande alcance e meios cientificos. Da decada de 1960 ate os anos 2010, houve mudancas na forma das pessoas se relacionarem com o meio ambiente, houve uma mudanca de paradigma ambiental. Este estudo buscou identificar o conteudo representacional divulgado pela midia impressa sobre o meio ambiente em diferentes periodos. Foi realizada uma pesquisa documental de carater qualitativo, cujos dados foram obtidos atraves de textos publicados em uma revista de circulacao nacional. Os dados foram analisados lexicograficamente atraves do programa Alceste. Foi identificado que a midia impressa reflete as mudancas paradigmaticas, e as publicacoes que datam do final da decada de 1960 sao compativeis com o paradigma antigo, evoluindo atraves do tempo, e atualmente sao compativeis com o novo paradigma ambiental. Os resultados indicam que atualmente o meio ambiente precisa de cuidados em todos seus aspectos e a falta de cuidado gera impactos globais. Palavras-chave: psicologia social, representacao social, comunicacao Las cuestiones ambientales dan prominencia en los medios de comunicacion y los medios cientificos. Desde los anos 60 hasta los anos 2010 se produjeron cambios en la forma en que las personas se relacionan con el medio. Este estudio trata de identificar el contenido representacional divulgado por los medios de comunicacion impresos acerca del medio ambiente en diferentes periodos. Se realizo un estudio documental cuali
ISSN:1982-4327
DOI:10.1590/1982-43272561201514