Persuasive Technology and Users Acceptance of E-commerce: Users Perceptions of Website Persuasiveness
Persuasive technologies have been extensively applied in the context of e-commerce for the purpose of marketing, enhancing system credibility, and motivating users to adopt the systems. Recognising that persuasion impacts on consumer behaviour to purchase online have not been investigated previously...
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| Veröffentlicht in: | Journal of electronic commerce in organizations 2014-04, Vol.12 (2), p.1-13 |
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| container_title | Journal of electronic commerce in organizations |
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| creator | Alhammad, Muna M Gulliver, Stephen R |
| description | Persuasive technologies have been extensively applied in the context of e-commerce for the purpose of marketing, enhancing system credibility, and motivating users to adopt the systems. Recognising that persuasion impacts on consumer behaviour to purchase online have not been investigated previously. This study reviews theories of technology acceptance, and identifies their limitation in not considering the effect of persuasive technologies when determining user online technology acceptance. The study proposes a theoretical model that considers the effect of persuasive technologies on consumer acceptance of e-commerce websites; with consideration of other related variables, i.e. trust and technological attributes. Moreover the paper proposes a model based on the UTAUT2, which contains relevant contributing factors; including the concept of perceived persuasiveness. |
| doi_str_mv | 10.4018/jeco.2014040101 |
| format | Article |
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| subjects | Acceptance Analysis Bargaining Consumer behavior Consumer behaviour Consumption Electronic commerce Human-computer interaction Internet Marketing Mathematical models Online Perceptions Persuasion Sales management Technology Technology adoption Technology utilization Users Web sites Websites |
| title | Persuasive Technology and Users Acceptance of E-commerce: Users Perceptions of Website Persuasiveness |
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