Brand perception: an analysis of supermarket retail of Aracaju after acquisitions of international companies/Percepcao de marca: uma analise do varejo supermercadista tradicional de Aracaju apos aquisicoes de empresas internacionais

The study under review proposes to investigate how three of the most important brand's supermarket--representatives of multinational retailed--are perceived. In this article they will be named by P, W and C. Specifically, demanded up: identify the socioeconomics and psychograph customers in PDV...

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Veröffentlicht in:	Internext 2009-01, Vol.4 (1), p.130
Hauptverfasser:	dos Santos, Andrea Pinto Correia, de Carvalho, Kleverton Melo, Morato, Rosinadja Batista dos Santos
Format:	Artikel
Sprache:	spa
Online-Zugang:	Volltext
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