Media competence. Articulated proposal of dimensions and indicators/La competencia mediatica: propuesta articulada de dimensiones e indicadores

The changes occurring in the media environment over the last decade force us to revise the parameters from which media education is to be implemented today, in a new age of communications. This article seeks to provide some criteria that media education or media literacy should follow, and especiall...

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Veröffentlicht in:Comunicar (Huelva, Spain) Spain), 2012-03, Vol.19 (38), p.75
Hauptverfasser: Ferres, Joan, Piscitelli, Alejandro
Format: Artikel
Sprache:spa
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Zusammenfassung:The changes occurring in the media environment over the last decade force us to revise the parameters from which media education is to be implemented today, in a new age of communications. This article seeks to provide some criteria that media education or media literacy should follow, and especially a coordinated proposal of dimensions and indicators to define the new media competence. The proposal has been made by the authors of this article from the contributions made by 50 renowned Spanish and foreign experts in Media Literacy. The proposal focuses on six major dimensions: languages; technology; interaction processes; production and dissemination processes; ideology and values, and the aesthetic dimension. And it is structured around two areas of work in every dimension: the production of their own messages and the interaction with outside messages. We propose to develop this media education in the context of participatory culture, combining critical and aesthetic thinking with the expressive capacity; the development of personal autonomy with social and cultural commitment. Finally, we propose to combine technological revolution with neurobiological revolution, assuming changes produced in the conception of the human mind, especially as regards the importance of emotions and unconscious processes over reasoned and conscious ones. Los cambios que se han producido en el entorno comunicativo durante la ultima decada obligan a revisar los parametros desde los que se ha de impartir la educacion mediatica. En este articulo se ofrecen algunos criterios que deberian presidir esta educacion y, sobre todo, una propuesta articulada de dimensiones y de indicadores para definir la nueva competencia mediatica. La propuesta ha sido realizada por los autores y ajustada a partir de las aportaciones hechas por 50 reconocidos expertos, espanoles y extranjeros, y gira en torno a seis grandes dimensiones: lenguajes, tecnologia, procesos de interaccion, procesos de produccion y difusion, ideologia y valores, y dimension estetica. Y esta estructurada en torno a dos ambitos de trabajo: el de la produccion de mensajes propios y el de la interaccion con mensajes ajenos. Se propone desarrollar esta educacion en el marco de la cultura participativa, compaginando el espiritu critico y estetico con la capacidad expresiva, el desarrollo de la autonomia personal con el compromiso social y cultural. Se pretende, en fin, compaginar la revolucion tecnologica con la neurobiologica, asum
ISSN:1134-3478
DOI:10.3916/C38-2012-02-08