An investigation about the consumer actor in the piracy network and a strategy combat alternative proposal/Uma investigacao sobre o ator consumidor na rede de pirataria e uma proposta de alternativa de estrategia de combate

This article's objective is to investigate the awareness and social representations of consumers in a piracy network, and to forward an alternative strategic principle to fight this illegal form of commerce, taking the network model with the inclusion of the consumer as its departing point. Its...

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Veröffentlicht in:	Revista de administração Mackenzie 2009-07, Vol.10 (4), p.131
Hauptverfasser:	Giglio, Ernesto Michelangelo, Ryngelblum, Arnaldo Luiz
Format:	Artikel
Sprache:	spa
Schlagworte:	Actors Actresses Investigations Piracy (Copyright) Social aspects Social networks
Online-Zugang:	Volltext
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