Birth order as a market segmentation variable
Birth order studies have an established history in the academic world just as demographics have an established history in marketing. Discusses how birth order may influence several socio-economic mechanisms and thereby influence select consumption behaviors. As a likely influence of certain consumpt...
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Veröffentlicht in: | The Journal of consumer marketing 1995-08, Vol.12 (3), p.22-38 |
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container_title | The Journal of consumer marketing |
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creator | Claxton, Reid P. |
description | Birth order studies have an established history in the academic
world just as demographics have an established history in marketing.
Discusses how birth order may influence several socio-economic
mechanisms and thereby influence select consumption behaviors. As a
likely influence of certain consumption behaviors, birth order may be
useful in segmenting certain markets. Offers a corporate advertising
example to demonstrate the practical significance of investigating links
among birth order, consumption, and market segmentation. Analysis of
responses from 156 subjects who were shown the advertisement revealed
birth order relationships. Few, if any, empirical studies currently link
birth order, consumption, and segmentation, perhaps because of a priori
convictions that such links do not exist. The time is at hand, however,
to refute or confirm the existence of such links empirically. Offers
five hypotheses for initiating research. Postulates characteristics of
first borns, only children, middle borns and last borns with regard to
selling. Discusses managerial implications. |
doi_str_mv | 10.1108/07363769510147227 |
format | Article |
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world just as demographics have an established history in marketing.
Discusses how birth order may influence several socio-economic
mechanisms and thereby influence select consumption behaviors. As a
likely influence of certain consumption behaviors, birth order may be
useful in segmenting certain markets. Offers a corporate advertising
example to demonstrate the practical significance of investigating links
among birth order, consumption, and market segmentation. Analysis of
responses from 156 subjects who were shown the advertisement revealed
birth order relationships. Few, if any, empirical studies currently link
birth order, consumption, and segmentation, perhaps because of a priori
convictions that such links do not exist. The time is at hand, however,
to refute or confirm the existence of such links empirically. Offers
five hypotheses for initiating research. Postulates characteristics of
first borns, only children, middle borns and last borns with regard to
selling. Discusses managerial implications.</description><identifier>ISSN: 0736-3761</identifier><identifier>EISSN: 2052-1200</identifier><identifier>DOI: 10.1108/07363769510147227</identifier><language>eng</language><publisher>Santa Barbara: MCB UP Ltd</publisher><subject>19th century ; Advertising ; Age ; Birth order ; Births ; Brain research ; Consumer behavior ; Consumers ; Correlation analysis ; Demographic aspects ; Demographics ; Economic aspects ; Ethnicity ; Families & family life ; Market segmentation ; Market segments ; Marketing ; Studies</subject><ispartof>The Journal of consumer marketing, 1995-08, Vol.12 (3), p.22-38</ispartof><rights>MCB UP Limited</rights><rights>COPYRIGHT 1995 Emerald Group Publishing, Ltd.</rights><rights>Copyright MCB University Press Limited 1995</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c407t-b607d2f69f5fd4c8f037752b310cf19b8cd28ffdf3d2f3ea689362c9cb7ef1f93</citedby><cites>FETCH-LOGICAL-c407t-b607d2f69f5fd4c8f037752b310cf19b8cd28ffdf3d2f3ea689362c9cb7ef1f93</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/07363769510147227/full/pdf$$EPDF$$P50$$Gemerald$$H</linktopdf><linktohtml>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/07363769510147227/full/html$$EHTML$$P50$$Gemerald$$H</linktohtml><link.rule.ids>314,780,784,967,11635,27924,27925,52686,52689</link.rule.ids></links><search><creatorcontrib>Claxton, Reid P.</creatorcontrib><title>Birth order as a market segmentation variable</title><title>The Journal of consumer marketing</title><description>Birth order studies have an established history in the academic
world just as demographics have an established history in marketing.
Discusses how birth order may influence several socio-economic
mechanisms and thereby influence select consumption behaviors. As a
likely influence of certain consumption behaviors, birth order may be
useful in segmenting certain markets. Offers a corporate advertising
example to demonstrate the practical significance of investigating links
among birth order, consumption, and market segmentation. Analysis of
responses from 156 subjects who were shown the advertisement revealed
birth order relationships. Few, if any, empirical studies currently link
birth order, consumption, and segmentation, perhaps because of a priori
convictions that such links do not exist. The time is at hand, however,
to refute or confirm the existence of such links empirically. Offers
five hypotheses for initiating research. Postulates characteristics of
first borns, only children, middle borns and last borns with regard to
selling. Discusses managerial implications.</description><subject>19th century</subject><subject>Advertising</subject><subject>Age</subject><subject>Birth order</subject><subject>Births</subject><subject>Brain research</subject><subject>Consumer behavior</subject><subject>Consumers</subject><subject>Correlation analysis</subject><subject>Demographic aspects</subject><subject>Demographics</subject><subject>Economic aspects</subject><subject>Ethnicity</subject><subject>Families & family life</subject><subject>Market segmentation</subject><subject>Market 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P.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Birth order as a market segmentation variable</atitle><jtitle>The Journal of consumer marketing</jtitle><date>1995-08-01</date><risdate>1995</risdate><volume>12</volume><issue>3</issue><spage>22</spage><epage>38</epage><pages>22-38</pages><issn>0736-3761</issn><eissn>2052-1200</eissn><abstract>Birth order studies have an established history in the academic
world just as demographics have an established history in marketing.
Discusses how birth order may influence several socio-economic
mechanisms and thereby influence select consumption behaviors. As a
likely influence of certain consumption behaviors, birth order may be
useful in segmenting certain markets. Offers a corporate advertising
example to demonstrate the practical significance of investigating links
among birth order, consumption, and market segmentation. Analysis of
responses from 156 subjects who were shown the advertisement revealed
birth order relationships. Few, if any, empirical studies currently link
birth order, consumption, and segmentation, perhaps because of a priori
convictions that such links do not exist. The time is at hand, however,
to refute or confirm the existence of such links empirically. Offers
five hypotheses for initiating research. Postulates characteristics of
first borns, only children, middle borns and last borns with regard to
selling. Discusses managerial implications.</abstract><cop>Santa Barbara</cop><pub>MCB UP Ltd</pub><doi>10.1108/07363769510147227</doi><tpages>17</tpages></addata></record> |
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issn | 0736-3761 2052-1200 |
language | eng |
recordid | cdi_gale_infotracacademiconefile_A18255186 |
source | Emerald A-Z Current Journals |
subjects | 19th century Advertising Age Birth order Births Brain research Consumer behavior Consumers Correlation analysis Demographic aspects Demographics Economic aspects Ethnicity Families & family life Market segmentation Market segments Marketing Studies |
title | Birth order as a market segmentation variable |
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