A configurational approach to entrepreneurial orientation and cooperation explaining product/service innovation in digital vs. non-digital startups

This study analyzes the interplay of conditions in the form of entrepreneurial orientation (EO) in startups and cooperation partnerships with other startups and established firms leading to product/service innovation. We apply a fuzzy-set qualitative comparative analysis (fsQCA) to identify previously unknown combinations that lead to product/service innovation in 690 digital and non-digital startups. Our study reveals that different combinations of EO dimensions and types of cooperation partners can explain product/service innovation in digital and non-digital contexts.