Testing a model of destination image formation: Application of Bayesian relational modelling and fsQCA

•Dynamics of destination image formation are explained as an iterative process of concept learning.•A Bayesian generative method simultaneously segmented people and destination attributes.•fsQCA found segment-specific relations between sets of attributes and behavioural intention.•How people learn a...

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Veröffentlicht in:	Journal of business research 2020-11, Vol.120, p.351-363
Hauptverfasser:	Glückstad, Fumiko Kano, Schmidt, Mikkel N., Mørup, Morten
Format:	Artikel
Sprache:	eng
Schlagworte:	Concept learning Destination image formation Equipment and supplies fsQCA Image processing Mental representation nonparametric Bayesian relational modelling Segmentation
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