The influence of scent on virtual reality experiences: The role of aroma-content congruence

•Pleasant and congruent scents in virtual reality experiences enhance sensory states.•These enriched multisensory experiences promote affective and behavioral reactions.•Ease of imagination mediates sensory stimulation effect on destination images.•Relationship between affective-conative images is s...

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Veröffentlicht in:	Journal of business research 2021-02, Vol.123, p.289-301
Hauptverfasser:	Flavian, Carlos, Ibanez-Sanchez, Sergio, Orus, Carlos
Format:	Artikel
Sprache:	eng
Schlagworte:	Analysis Congruence Destination image Imagination Smell Travel industry User experience Virtual reality
Online-Zugang:	Volltext
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