Matching response to competitors' moves under asymmetric market strength

This paper investigates a firm's inclination to match a rival's strategic move under asymmetric market strength. Drawing from the awareness-motivation-capability framework, we theorize that a firm is more likely to match modestly weaker competitors to sustain its current lead and match mod...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of business research 2018-01, Vol.82, p.202-212
Hauptverfasser:	Hsieh, Kai-Yu, Hyun, Eunjung (E.J.)
Format:	Artikel
Sprache:	eng
Schlagworte:	Asymmetric market strength Business schools Competitive strategy Entry behavior Matching response
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!