Marketing mix strategy determinants and social media in veterinary-based business: experience from Serbia

The paper is dedicated to testing the entrepreneurial idea of founding a service micro company in the field of veterinary medicine - Animal Care. The starting point is the theoretical aspect of marketing mix services observed through the prism of a specific company in the field of agribusiness. For...

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Veröffentlicht in:	Journal of economic development, environment and people environment and people, 2021-10, Vol.10 (4), p.18-28
Hauptverfasser:	Ilić, Milena, Gojković, Milica, Blažić, Ksenija, Ciuperca, Karla Radi, Simion, Violeta-Elena
Format:	Artikel
Sprache:	eng
Schlagworte:	Agribusiness Business Economy / Management Businesspeople Customer satisfaction Distribution channels Economic development Entrepreneurship Health and medicine and law ICT Information and Communications Technologies Marketing Marketing / Advertising Media studies Micro-Economics Social media Surveys User satisfaction Veterinary medicine
Online-Zugang:	Volltext
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